Working with Eat Florida Seafood and its sister brand Grade A Bait has been a true intersection of creativity, culture, and the lifestyle we grew up with in the Florida Keys.

For Eat Florida Seafood, we designed and developed a full e-commerce website built to showcase and support something especially exciting—nationwide shipping of fresh Florida Keys seafood. The platform was built to be both functional and story-driven, allowing the brand to expand its reach far beyond the Keys while staying rooted in its local identity.

Beyond the website, we curate and manage their social media presence, creating content that blends food, fishing, and lifestyle. This includes custom photography, video production, and recipe development that highlights the freshness and versatility of their seafood. Each month, we also design branded recipe cards that extend the visual identity into print and in-hand customer experiences. From signage to print materials to ongoing creative consulting, we help guide ideas that expand their reach throughout South Florida and the Upper Keys.

For Grade A Bait, we developed the brand identity from the ground up, including logo design and a dedicated website designed to support upcoming local pickup and delivery services for fresh and pre-rigged frozen ballyhoo across the Florida Keys. We also manage their social media and digital advertising to help build awareness and demand as the brand continues to grow.

This work is especially meaningful to us. It connects directly to our upbringing, our culinary roots, and our passion for the water and the food culture of the Keys. Being able to combine storytelling, design, and real Florida Keys seafood is something we’re genuinely proud to be part of.